The Challenge

Under Aboitiz Foods, The Good Meat needed to expand their reach and drive marketplace sales beyond established physical retail distribution to make themselves more accessible to their audience.

Various raw marbled beef cuts arranged on a light surface with garlic cloves, black peppercorns, coarse salt in a wooden scoop, and rosemary sprigs.

The Strategy

Multi-channel campaign across Meta, YouTube, TikTok, Google, Spotify and Programmatic pushing awareness, engagement and sales.

Reached 90% of households in the Calabarzon area. Also manages TGM's full D2C activity across Lazada and Shopee.

Key Actions

6-channel campaign deployment
Calabarzon regional saturation
D2C marketplace management (Lazada + Shopee)
Awareness to conversion full funnel

Three raw ribeye steaks standing upright on a wooden cutting board with lime halves and rosemary sprigs.

90%

TARGET MARKET REACHED

830K

AD SPEND INCREASE

5x–12x

ROAS RANGE

The Results

The Good Meats reached 90% of households in Calabarzon while achieving a ROAS of up to 12x across Lazada and Shopee.

This massive regional penetration combined with high-efficiency e-commerce performance has established them as a dominant force in the digital marketplace.

I want these results

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