CASE STUDY

Sunnies Studios

Name: Sunnies Flask
Brand: Sunnies Studios
Rating: 5 (200000 reviews)

Lifestyle

Fashion

DTC

6x–10x

Average ROAS

+200,000

Flask Units Sold

32x

Flask Launch ROAS

Back

The Challenge

Sunnies Studios, a prominent Philippine lifestyle brand, sought to enhance international campaign performance and later expanded scope to include local campaigns across diverse product lines including the viral Sunnies Flask launch.

Three Sunnies Flask tumblers with distinct caps standing on a red textured surface with white lines.

The Strategy

Scaled ad spend by 1,500% while maintaining ROAS above 5x. Diversified across TikTok, YouTube, Snapchat and marketplace ads.

Multi-platform launch for Sunnies Flask used Meta, TikTok, Google Search, YouTube and Display targeting Gen Z and Millennials. Real-time optimisation during key sales events.

Key Actions

1,500% ad spend scale-up
Multi-platform diversification
Flask product launch campaign
International market expansion (US, AU, UK, SG)
Real-time event optimisation

Rows of colorful matte-finish water bottles with rounded caps and loop handles in various shades of black, brown, blue, green, yellow, red, orange, and beige.

6x–10x

AVERAGE ROAS

+200,000

FLASK UNITS SOLD

32x

FLASK LAUNCH ROAS

The Results

With over 250 campaigns launched and an average CPA of ₱100–₱200, Sunnies Studios saw Flask reach 10M+ unique users in its first month.

This robust digital expansion successfully scaled their aesthetic-driven identity to a massive, engaged audience.

I want these results

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