The Challenge

Sunnies Face needed to establish a strong D2C ecommerce foothold in the highly competitive Philippine beauty sector from October 2021, then scale internationally to the US and beyond.

Three lipsticks in shades of muted red, brown, and dark pink arranged around a beige lipstick cap embossed with 'SUNNIES FACE'.

The Strategy

Full-funnel campaign strategy combining brand awareness, traffic generation and D2C sales revenue via marketplaces and Shopify.

Focused on acquiring new customers with increased lifetime value while supporting 30+ new product launches. Expanded internationally after proving the local model.

Key Actions

Full-funnel D2C campaign architecture
Marketplace + Shopify revenue programme
30+ product launch campaigns
International expansion strategy (US and beyond)
Lifetime value optimisation

Eight lipsticks in varying shades from nude to deep red, displayed in a row with beige casings.

+₱50M

GMV GENERATED

16x

AVERAGE ROAS

30+

NEW PRODUCT LAUNCHES

The Results

Sunnies Face outperformed competitors to acquire new customers with an increased LTV, effectively setting the stage for their US market entry.

Through these strategic campaigns, they successfully scaled their cult-favorite status to a global audience.

I want these results

LET’S WORK TOGETHER

Ready to See What's Possible?

Book a free strategy call. We'll look at your current setup, identify where the growth opportunities are and tell you what we'd do to get the results in the next 30 days.