CASE STUDY

Commonwealth

Fashion
Retail
DTC

71x

Peak ROAS

+11M

Engagements

12%

CPA Reduction
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The Challenge

Commonwealth, a leading Philippine fashion retailer, needed to shift revenue from in-store to online via their Shopify website — improving ROAS while ensuring rapid product turnover and exceeding sales targets.
Commonwealth store interior

The Strategy

Targeted Meta and Google strategy to refine Commonwealth's sales funnel and drive high-intent traffic directly to their Shopify site.
Strategic ad placements and optimisations aligned with rapid product turnover objectives.

Key Actions

  • Meta + Google sales funnel build
  • High-intent audience targeting
  • CPA optimisation programme
  • Always-on ecommerce campaign management
Close-up of a dark blue denim jacket hanging on a wooden hanger.

71x

PEAK ROAS

+11M

ENGAGEMENT

12%

CPA REDUCTION

The Results

Commonwealth PH sustained an average ROAS between 12x–30x, with products selling out faster than anticipated and surpassing all sales targets.
This consistent performance highlights their high-impact digital strategy and strong market demand within the multi-retail space.
I want these results
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