Commonwealth, a leading Philippine fashion retailer, needed to shift revenue from in-store to online via their Shopify website — improving ROAS while ensuring rapid product turnover and exceeding sales targets.
The Strategy
Targeted Meta and Google strategy to refine Commonwealth's sales funnel and drive high-intent traffic directly to their Shopify site.
Strategic ad placements and optimisations aligned with rapid product turnover objectives.
Key Actions
Meta + Google sales funnel build
High-intent audience targeting
CPA optimisation programme
Always-on ecommerce campaign management
71x
PEAK ROAS
+11M
ENGAGEMENT
12%
CPA REDUCTION
The Results
Commonwealth PH sustained an average ROAS between 12x–30x, with products selling out faster than anticipated and surpassing all sales targets.
This consistent performance highlights their high-impact digital strategy and strong market demand within the multi-retail space.
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