CASE STUDY

BYD Philippines

Automotive

Market Entry

₱230

Ave. Cost per Lead

+5M

Unique Reach

+10,000

Leads Generated

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The Challenge

BYD, the world's leading EV manufacturer, was entering the Philippine market with zero local brand awareness.

As a new entrant in a competitive, price-sensitive market, they needed a digital strategy to educate Filipino consumers about EVs and drive real demand fast.

Close-up of the rear left side of a silver ByD electric vehicle showing its taillight and trunk with trees and people blurred in the background.

The Strategy

Full-funnel Meta + Google Ads combining brand awareness with aggressive lead generation for Metro Manila. Localised creative highlighted sustainability, fuel savings and tech features while addressing buyer objections around EV reliability.

Mobile-optimised lead capture funnels with CRM-connected dealership routing.

Key Actions

Channel selection & campaign architecture
Localised creative & messaging
Mobile-optimised conversion funnels
CRM-integrated dealership routing

₱230

AVE. COST PER LEAD

+5M

UNIQUE REACH

+10,000

LEADS GENERATED

The Results

BYD Philippines generated over ₱11M in tracked dealership sales attributed directly to digital campaigns within just three months.

This rapid conversion success underscores the brand's powerful digital presence and its effectiveness in driving high-value automotive growth.

I want these results

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